A Comprehensive Guide to Email Marketing for Dentists


Email marketing can be an effective way to boost your dental practice. But how do you get started? And what should you write about? In this guide, we’ll outline everything you need to know to start sending effective emails that will increase traffic and revenue.


Is email marketing still effective?


Email marketing is one of the most effective ways to grow your practice. It’s also a great way to reach your patients and build your brand, which means it’s also a great tool for staying in touch with them. If you want to get started with email marketing as a dentist, here are some tips:


  • Keep it simple – don’t overthink things! Make sure your content is concise and easy to understand so that anyone can read it quickly without having to stop and think about what they’re reading (or reread).
  • Use images – People like looking at pictures! Make sure you have an engaging image at the top of each email so people will want to keep reading further into what you’ve got going on here.


How does email marketing work?


Email marketing is a great way to communicate with your patients and grow your practice. Emails are easy to send, so even if you’re busy running around all day, it’s still possible for you to reach out and communicate with the people who matter most: your patients.


Email marketing works by sending out relevant information about products or services that might be helpful or interesting for them, based on their preferences and past purchases. You can also use email marketing as an opportunity to remind them about upcoming appointments or special offers like free whitening treatments on their birthday month (or any other holiday).


Who should use email marketing?


Email marketing is an excellent way to reach your existing patients and attract new ones. But it doesn’t just benefit dentists or their practices. People in any profession can use email marketing, including:


  • Dentists
  • Dental hygienists
  • Dental assistants
  • Orthodontists


How to write a good subject line


A good subject line is catchy, informative, relevant, personal, and short. It’s also grammatically correct, relevant to the recipient, and time of year (or season).


We know what you’re thinking: How can I make all these things work in one subject line? Easy—just follow this simple formula:


What makes a good email campaign?


For an email to be successful, it has to be relevant to your audience and easy to read. Make sure your message is short and to the point. If you have text too large or small, people will not read it. People also tend not to read messages with multiple images on each screen because they’re distracting.


Make sure you’re sending it at the right time of day as well. For example, if someone has just bought something from your website, don’t send them another email immediately after asking for feedback about their experience!


What information to send your patients


There are many different ways to send your patients email. Your strategy should include the following types of emails:


  • Patient education. This includes a variety of content, from newsletters to product and service announcements to patient surveys.
  • Reminders about appointments, payment due dates, new patient forms, and other important tasks for your office.
  • Newsletters that contain helpful information about dental topics like preventative care or oral health tips for maintaining a healthy mouth at home.
  • Coupons for products or services offered by your practice (if applicable). For example, you might offer a discount on an exam or cleaning when people sign up for one year’s worth of fluoride treatments with Dr./DDS/DMD in their name—and this could be sent out as an email reminder with an invitation attached!


Making your message stand out


  • Use a subject line that will make your message stand out.
  • Use a compelling image to make your message stand out.
  • Use a clear call to action to make your message stand out.
  • Use a clear, concise message to make your message stand out.


Using email to get new patients


Email marketing is one of the best ways to get new patients and build trust with existing ones. It’s also a great way to build relationships, gain referrals, and secure reviews. Email campaigns are easily customizable so you can send out different types of emails at different times depending on your goals.


Here’s how you can use email marketing to grow your dental practice:


  • Focus on building trust with your audience and providing value in each message they receive from you (whether it’s through an update about yourself or a helpful article). If people trust what they read from you, then they’re more likely to become loyal customers!
  • Use email as a way for people who don’t know about the services or products offered by your dental practice yet (either because they haven’t visited yet or because maybe this is their first time hearing about them) — these could be potential new patients for example — so please make sure not only does everything sound good but also that it actually gets sent out consistently over time so everyone has access – especially since nowadays many software providers offer free training sessions too!


Email marketing is one of the most effective ways to grow your practice.


Email marketing is a great way to reach your patients and build relationships with them. It’s also an effective way to get new patients, as well as referrals from existing clients. According to Marketo, email marketing has „a 76% higher open rate than direct mail.“ And according to Hubspot, „emails have an average ROI of $38 for every dollar spent.“


It’s easy to set up and manage: you can do it yourself with the help of an email marketing platform like MailChimp or Constant Contact (which both offer free plans), or you can hire a professional who will set it up for you—and then teach you how it works.




The beauty of email marketing is that it can be highly effective while also being surprisingly easy. You don’t need any special software or training to get started, making it an ideal marketing strategy for dentists who want to grow their practice but aren’t sure where to begin. Now that you know the basics about how this strategy works and what to do with it, you can start building your list and sending out messages today!

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