How to Build an Ecommerce Website from Scratch (2022)


In this comprehensive guide, we’ll teach you everything you need to know about building an ecommerce website from scratch using WordPress. This includes getting a domain and hosting plan, installing WordPress, choosing a theme and customizing it, setting up product pages, creating content for your store, adding analytics, and more. By the end of this article, you’ll have your very own eCommerce website set up on the web!


Ecommerce Site Overview


When you need to sell a product online, the easiest way to do it is through an ecommerce website. If you’re looking to build your own eCommerce site, we’ll show you how in this section.

In this article:


  • What is an ecommerce website?
  • What are the benefits of having an ecommerce site?
  • Different types of ecommerce websites and companies that use them
  • Types of products that can be sold on an ecommerce store


Get a Domain and Hosting


Getting your domain name is a crucial step in building an ecommerce website. A domain name is the name of your website and it’s important to choose one that accurately reflects what you’re selling. Think about what people are looking for when they visit your store and make sure you convey this through your domain name, like “Apparel Emporium” or “Shoes 4 Less”.


When choosing a hosting provider for your new ecommerce site, it’s important to consider reliability, customer service and compatibility with other services (like payment processing).


Install WordPress and Your Theme


Now that you have all of your content set up and organized, it’s time to plug everything into WordPress. Here are some steps to help make sure your site works like a charm:


  • Install WordPress and Your Theme. Whether you’re using a new site or an existing one, install WordPress first and then install the theme you want to use on top of it. In this tutorial, we’ll be using Divi by Elegant Themes as our example theme.
  • Install Plugins. Next up are plugins—these are essentially tools that add extra functionality (like contact forms) or security (like anti-spam measures) right inside of WordPress so that you don’t have to do them yourself with code snippets in HTML or CSS files. Some people prefer not installing any plugins at all because they tend not work well together; others use quite a few plugins on every project depending on what they need done with each one individually


Customize Your Theme


Customize Your Theme

Now that you have a theme, it’s time to customize your WordPress site. First, make sure your theme is responsive. A responsive theme uses different widths of the page depending on the size of your device (desktop, tablet or phone). This will allow users to easily browse through products no matter what kind of device they are using.


Next, add a logo and favicon so that people remember your site when they see it around town. Social media icons are also important so people can easily share content from your site with friends and family on social media sites like Facebook and Twitter. And don’t forget about contact forms! They help visitors send feedback about their experience browsing for new items on ecommerce websites—or let them know where else they can find something similar elsewhere online if it’s not available at yours yet (and if it is still within its return policy limits.)


To make sure customers feel comfortable purchasing items from an unfamiliar company before committing to buying anything though first-time shoppers will need some reassurance about security as well: asking questions through email inquiries or chat functions are two ways this happens often enough throughout existence but even more options exist today than ever before! One common method involves adding blogs directly into the header area above all other text within each page which allows readers who have questions feel less apprehensive questioning those topics publicly instead privately via email because these kinds of articles really do help both sides understand each other better over time


Add Plugins To Your Ecommerce Site


In this section, we’ll discuss how to pick the right plugins for your ecommerce site. There are a number of different categories of plugins. For example, there are shopping cart plugins, payment gateway plugins and inventory management plugins.


The type of plugin you need depends on what functionality it will provide:


  • Shopping Cart Plugin: This is an important plugin that is responsible for adding items to your online shopping cart and allowing customers to check out by paying online via credit card or PayPal.
  • Payment Gateway Plugin: This allows you to accept payments through various methods such as credit cards or PayPal accounts (depending on what types of payment gateways are supported). You can also integrate this system with your existing website if necessary since many gateways offer APIs that make integration easy enough for even non-coders like myself!


Set Up Products and Product Pages


  • Add products to your store
  • Set up your product page template
  • Set up your product page content
  • Set up your product page meta information. This is the information that appears below the title and above the description on each product page. This includes things like: a short, but meaningful headline; a brief summary of what makes this item unique; links to related items or other content on your site that might interest visitors looking at this particular item (for example, more images or a video showing how it works); and finally an easy-to-understand description of what the item is and how users can get started using it.


Create Content For Your Ecommerce Website


To create content that’s relevant to your audience, you need to know who they are.


  • Use keywords. The more specific the keyword is, the better it will show up in search results.
  • Use images and videos. They grab attention and help people remember what they read or saw on a screen without having to read it again later on.
  • Include infographics whenever possible because they’re easy-to-digest ways of conveying information quickly—and with less reading involved!
  • Post regularly on social media platforms such as Facebook, Twitter, Instagram and LinkedIn; this helps build awareness around specific areas (e.g., holiday promotions) within an overall brand strategy while giving consumers an opportunity to engage directly through comments/questions etcetera).
  • Start writing blog posts today! Blogs offer great SEO benefits but also have value as a marketing tool because they allow companies like yours access new markets such as email subscribers who might otherwise be unreachable via other means like PPC ads or popups etcetera).


Set Up a Blog and/or an Email List


One of the best ways to keep in touch with your customers and generate leads is by setting up a blog. You can use this blog to provide valuable information about your products and services, as well as engage in conversations with readers.


You can also use an email list for lead generation purposes, which is something that many people do not realize. A good way to combine both your blog and email list is through plugins like Thrive Leads or SumoMe. These plugins allow you to easily integrate different aspects of an ecommerce site into one place: the front-end where customers browse products, back-end where you manage orders, etc., so they’re ideal if you want everything under one roof without having too many technical skillsets on call at once (or none at all).


Set Up Social Media Accounts


Social media is all about interacting with your customers. It’s not just a way to get traffic, it’s also a way of communicating with them and providing customer service. 


The best thing you can do is set up social media accounts for your brand and add icons to your website so people who visit can follow you on their preferred channel. You can then link these accounts in the footer of every page of your site, so that any visitors who land there will be able to join the conversation immediately. Finally, make sure you use each platform regularly to promote new products or blog posts as well as responding to questions from customers on that particular channel!


Track Everything And Set Up Goals In Google Analytics


If you want to make money from your site, it’s important that you track everything and set up goals in Google Analytics. You can use Google Analytics to track: sales, conversion rate, revenue, social media referrals, traffic sources and keywords. You will also want to know the bounce rate (the percentage of people who visit a page but don’t stay on the site), pages per visit (how many pages each visitor looks at) and time spent on site (the length of time visitors spend browsing).


You can easily build an ecommerce website with WordPress.


You can easily build an ecommerce website with WordPress.

WordPress is a very popular ecommerce platform and for good reason: it’s easy to use, has many free and paid plugins, themes and other features that you can customize easily to make your site look exactly how you want it. It also boasts a large community of developers who are happy to help out if you get stuck.




If you’re looking to build an ecommerce site, WordPress is definitely the best option out there. It has all of the most important features you need for selling products online, and it’s easy to use and customize. In this post, we’ve walked through how to get started with WordPress by choosing a domain name, setting up your hosting account, installing themes and plugins on your site, adding products and pages for those products to your site’s navigation menu. 


Plus we gave tips about how to optimize each step in order for your website visitors have good experience when visiting it. Hopefully by now you feel ready take action! If not yet then just stay tuned because we will be releasing more helpful guides related this topic soon so don’t miss out 😉

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